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It’s really quite something to think that on October 27 LUMIX is celebrating its 25th anniversary.
Since Panasonic introduced their first digital camera back in 2001, photography has changed enormously, and the brand has played a significant part in that evolution.
From bringing 4K video to a wider audience, and developing full-frame systems with impressive hybrid features, it has frequently tried something truly different from the crowd. Along the way, they have built a loyal following among hybrid creators and filmmakers, with several models becoming turning points in their own right.
Join us as we look back at some of the innovations that helped create this brand, along with what’s happening to mark the anniversary in 2026. A few of the older models are still available to buy used, so it’s also a good chance to revisit just how far digital photography has come over two and a half decades.
With that in mind, let’s start at the beginning…
Sample 01 Colour and dynamic range, with vivid autumn reflections an a mallard @162mm Settings: 1/1000 sec. F3.9. ISO 4000
Panasonic introduced the DMC-LC5 and DMC-F7, which were the first cameras to feature the LUMIX name. The early collaboration with Leica helped establish an emphasis on high quality optics and digital imaging.
Explore the original LUMIX cameras
The LUMIX G1 was the world’s first mirrorless interchangeable-lens digital camera, establishing the Micro Four Thirds system and a new direction for smaller lightweight bodies.
Discover the original G1
The GH4 was the first camera to offer 4K recording in a mirrorless interchangeable-lens camera, putting advanced filmmaking within reach of far more creators.
Explore used LUMIX GH4 cameras
The GH5 evolved the GH series with 4K 60p recording and internal 4K 30p 4:2:2 10-bit video, becoming a landmark camera for independent filmmakers, and one that was popular across social media and professional productions.
Explore used LUMIX GH5 cameras
TThe S1 marked Panasonic's entry into full-frame mirrorless systems, extending the LUMIX range into an entirely new format through the L-Mount Alliance.
Explore used LUMIX S1 cameras
The G9 II saw the introduction of Phase Hybrid AF in the LUMIX G series, bringing an important advance to Micro 4/3 photographers. We share a number of photographs taken with this model in this anniversary feature.
Explore used LUMIX G9 II cameras
Panasonic celebrate 25th anniversary with the L10 Titanium Gold Edition and LUMIX Collective community events. For UK photographers and filmmakers, a Manchester gathering on 17 November is the date to look out for.
Explore the anniversary celebrations on FB
Sample 02 Detail and dynamic range in a sunlit autumn scene @106mm Settings: 1/1000 sec. F5.6. ISO 1600
Naturally, I didn’t need much of an excuse to contribute some of my own photographs! A selection of autumnal images are included, which were taken with a second-hand G9 II during a day out in Sussex. This is my first time using that model and it shows just how far the Micro Four Thirds system has come, with effective AF that picked out birds from a distance really well.
That’s partly down to the fact that the G9 II added Phase Hybrid AF, which was particularly welcome for photographers who capture wildlife or any fast-moving subjects really. Combined with the reach and portability of MFT lenses (I was shooting with a used Panasonic Leica DG Vario-Elmarit 50-200mm f/2.8-4 ASPH Power O.I.S.), this is a compelling option for anyone who wants a capable setup without the weight associated with full-frame kit.
This wasn’t intended as a review or a technical test, just a small contribution to the celebrations and a chance to see what it can produce. It’s all about getting out and trying your hand after all, and I really enjoyed shooting with this kit.
Sample 03 Swan emerging from darkness @200mm. Settings: 1/640 sec. F4. ISO 100
The 25th anniversary celebrations are travelling around the world with a new LUMIX Collective. This will be a series of events bringing photographers, filmmakers and the wider team together for workshops, hands-on experiences and in-person conversations.
Manchester kicks things off on Tuesday 17 November 2026, followed by Sydney on 20 November, Berlin on 21 November, São Paulo on 24 November, Milan on 25 November and Paris on 4 December. New York will also host an event in early December – TBC.
What makes these events interesting is the chance they offer to meet the people behind the company, share experiences with fellow creators and offer feedback directly to the team. This seems like a fitting way to involve the photographers and filmmakers who actually use the gear, and help steer the next 25 years.
If you’re interested in attending the Manchester event, registration is through the official Instagram account, with booking information on the profile page.
Sample 04 Relishing autumn colours with shallow depth of field @162mm. Settings: 1/50 sec. F4. ISO 100
While plenty has been achieved with mirrorless systems, the brand stayed committed to compacts, even during the smartphone dominance years. From popular TZ travel zooms to the premium LX series, there’s a long history of putting together beautifully designed and capable models.
That makes the arrival of the L10 in May 2026 particularly fitting. This was a model that many photographers had been waiting for, combining a large Four Thirds sensor with a bright Leica 24-75mm F1.7-2.8 zoom lens, traditional controls and, importantly: a built-in viewfinder. It also includes features such as Phase Hybrid AF and Real Time LUTs, offering plenty of creative possibilities in a fixed-lens option. You can read our Panasonic LUMIX L10 first look review here, which has a lot more deets.
Sample 05 A brief display testing autofocus @200mm. Settings: 1/1000 sec. F4. ISO 1250
A special Titanium Gold Edition was released alongside the regular Black and Silver models. The commemorative version features a distinctive metallic gold finish and matching accessories.
We don’t currently carry the special edition, but the regular model is available in L10 Black and L10 Silver. It’s a welcome addition to the story, and a reminder that there’s still plenty of enthusiasm today, for beautifully made compact cameras.
Sample 06 Testing continuous autofocus and subject tracking with a gull @200mm. Settings: 1/1000 sec. F4. ISO 640
It’s been a journey. From early digital compacts to the mirrorless systems we know and love today. Few could have predicted how much photography would change in 25 years, and it’s going to be very interesting to see where it takes us.
If this company has anything to do with it, the next 25 years will include plenty of innovation, more video developments and perhaps even some more world firsts.
Whether you’re a newbie or have been shooting with one for years, there’s plenty to explore. Have a look at the current Panasonic camera lineup, including the latest interchangeable lens bodies and compacts.
Happy 25th birthday, LUMIX. Here’s to many more years of great content to come!
Sample 07 A pair of mallards drifting through autumn reflections @185mm. Settings: 1/200 sec. F4. ISO 640
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By Nick Dautlich on 19/10/2026
Nick Dautlich is the Senior Content Writer and Product Reviewer at Park Cameras, with over 15 years of photography experience. A Sony Imaging Professional and expert reviewer, Nick has worked with major brands such as Canon, Sony and Nikon. His work is also featured on Vanguard World UK’s website, Capture Landscapes, and Shutter Evolve. Nick’s photography includes National Trust projects and magazine covers and he is passionate about landscapes and storytelling. Nick also enjoys hiking and teaching his children about nature. Learn more on his profile page.
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