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The release of the a7 IV demonstrates Sony’s commitment to creators, with a class-leading hybrid camera for photographers of all levels. The new model is as formidable as it is enjoyable to use, combining flagship features, new controls and the very latest technology within a compact full frame body.

The camera now harnesses the power of the latest Bionz XR engine, features a brand new 33 megapixel sensor and boasts a fully articulating LCD touchscreen. Add in 10fps continuous shooting with AF/AE Tracking, 4K/60p video and a Digital Multi-Interface (MI) Shoe and you’ve got the ideal hybrid tool for videographers, portrait and wedding photographers as well as vloggers and any other content creator.

Park Cameras are a Sony PRO Dealer with official UK stock across all of their product lines.

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Trade in your old equipment

Fast and easy trade in service ensures your old gear is collected efficiently and you are paid quickly! It's very simple to trade in your unwanted photography gear. Just head over to our dedicated Sell or Part Exchange page, fill out the details, and we'll get back to you with an offer for your old gear. Take the cash, or put it towards the cost of your new gear. It's up to you! Find out more