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Park Cameras unveils redesigned Fujifilm touch and try zones

As one of the UK’s leading independent photographic retailers, we are pleased to announce the latest developments to our state-of-the-art stores in Rathbone Place, London and Burgess Hill, West Sussex.

In December 2023, we worked in collaboration with Fujifilm to fully redevelop the dedicated Fujifilm areas within our two stores. These improvements are designed to enhance the overall shopping experience, and to showcase the latest products across Fujifilm’s line-up of mirrorless X Series and medium format GFX cameras and lenses. It is now easier than ever before for customers to try out the range, speak to our expert team and learn which products suit their shooting needs.

New Fujifilm Area - Park Cameras Burgess Hill
  • The redeveloped Fujifilm area of the Park Cameras Burgess Hill store

When visiting either store, you’ll discover a fresh new Fujifilm ‘touch and try’ zone showcasing the current product line-up, with a soft countertop, where photographers of all experiences can explore the cameras in detail. Existing Fujifilm owners can also try the full variety of XF and GF lenses.

Soft Counter Top within Fujfilm Area
  • Soft countertops feature in both stores allowing for an enhanced shopping experience.

Overlooking the Fujifilm zone in the Park Cameras Burgess Hill store is a model of Himeji Castle. Originally designed to guard important places in Japan for almost 700 years, this impressive replica is a fantastic focal point for customers to test out lenses prior to purchase, such as the popular XF 80mm f/2.8 WR.

Himeji Castle - Park Cameras Burgess Hill
  • Himeji Castle: A focal point in Park Cameras Burgess Hill – ideal for testing out a variety of lenses.

In addition, we are now showcasing the current line-up of INSTAX cameras, including the popular mini 12, Square SQ40 and the recently-introduced, super-small INSTAX Pal. Designed to capture spontaneous moments, these instant point-and-click cameras are ideal to take anywhere.

Fujifilm Instax available at Park Cameras
  • Fujifilm Instax Cameras – available at Park Cameras in store & online.


Further improvements to our London store include two state-of-the-art kiosks, enabling customers to conveniently turn your memories into prints, or create photo gifts such as canvases, mugs and more. Whether printing from a camera or phone, the process is hassle-free and allows you to turn your digital photos into high-quality prints for personal use and gifting.

As ever, our team of friendly experts will be on hand to guide customers, offer advice and provide in-depth product information, as well as giving valuable recommendations.

Instant Prints now available at Park Cameras London
  • Instant prints now also available at Park Cameras in London.


Frank Keenan, commercial director at Park Cameras, commented, “Redesigning the Fujifilm area of both our stores in this manner has made it easier than ever to showcase the full range of Fujifilm products, and help our customers make informed decisions as to which products suit their needs. We decided that there was no better time to improve the printing services within our London store, to match the experience at our flagship store in Burgess Hill, ensuring memorable shots don’t get left on phones or SD cards, but can be physically touched and shared. Following these enhancements to the stores, I believe that Park Cameras is one of the best locations in the UK to get hands-on with the entire range of Fujifilm products, delivering a truly enjoyable and informative shopping experience thanks to our highly trained staff.”

Jonathan Difford, head of sales – Imaging Solutions UK at Fujifilm, added, “Fujifilm continues to invest in high street stores to ensure that customers can get the most from their photo taking and photo making. The Park Cameras team has worked hard to create an ideal environment to experience our extensive line-up of products and services. We are sure that customers will appreciate having a dedicated space to explore the options available, from digital to INSTAX to high-quality printing services.”

For more than 50 years, Park Cameras has offered premium customer service combined with honest, friendly advice from one creator to another.

For full opening times and directions to the Park Cameras stores, click here.

Fujifilm GFX Series at Park Cameras
  • Explore the range of Fujifilm X-Series and GFX Series cameras and lenses in store at Park Cameras.

We hope you enjoyed this post. If you did, why not read some of our other articles:

Fujifilm X Series Explained
How To Get Started With Fujifilm Film Simulation
Fujifilm GFX 100 II Camera Review
Fujifilm X-T5 Review



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By Andy Steel on 10/01/2024

Trade in your old equipment

Fast and easy trade in service ensures your old gear is collected efficiently and you are paid quickly! It's very simple to trade in your unwanted photography gear. Just head over to our dedicated Sell or Part Exchange page, fill out the details, and we'll get back to you with an offer for your old gear. Take the cash, or put it towards the cost of your new gear. It's up to you! Find out more