Instagram is one of the most popular social media channels on the planet, and according to Hubspot1, there are over 1.3 billion people on Instagram, with over 500 million active users daily. Whilst Ronaldo may have over 500 million followers, the rest of us are happy to grow our following at a slower rate, using Instagram to reach a wider audience, sell our photography services and engage with like-minded people.
If you’re one of the many photographers hoping to boost their business and gain new skills, our photography Instagram tips will help you ride the algorithm, whilst creating a more engaged audience.
You’ve got your camera with the perfect lens, but what comes next? In this short post you’ll discover tips on how to start and grow a photography account, consistently post impressive photos, connect with followers and use the most sought-after hashtags.
As you scroll through inspiring Instagram photography accounts, it may leave you wondering how to achieve the same quality and improve your Instagram photos, which takes us neatly to the first point. PetaPixel2 reports that although 36% of professional photographers they interviewed capture some of their photos with a smartphone, the vast majority of photographers use their primary digital camera for professional work.
As well as using your main camera for your instagram photos, these 10 Instagram photography tips will help to elevate your feed:
Once your Instagram feed begins to stand out with consistently high-quality photos you’ll start to enjoy more likes, a rise in followers and increasing engagement, although this is just part of the process.
Food photography is as popular as ever on Instagram, with Meero3 reporting over 327 million posts on Instagram are tagged #food. US-based MenuDrive4 recommend hashtags like #foodie, #instafood and #foodphotography as being amongst the most popular, but you’ll also need to capture appealing food photos in order to be discovered.
Start by choosing a relevant username or handle, which is associated with your photography business name and make sure your account is set to public. Once you’re up and running we recommend connecting with similar accounts, then start posting your carefully curated work, using relevant tags, hashtags and geo information. Our tips below take a deeper dive into each of these beginner steps.
The large majority of photographers use their own name in some way as their photography business name, but make sure your Instagram handle (account name) reflects whatever your business name is. If you already have a website, Facebook account or other established channels, try and get the exact same handle on Instagram for consistency.
If you’re coming up with a new brand name, keep it short, snappy and relevant to your style of photography. For example, if you’re a street photographer, try and come up with a relevant name, with some good examples being @anton_in_nyc and the Urban Teller.
B E N J A M I N
Connecting with similar accounts and being involved in a photography community will contribute to attracting followers and fans. Search for photos which inspire you, and connect with photographers who shoot similar subjects or styles as you do. You can find accounts through search, following hashtags and via photography hubs, which create their own communities.
As we progress our skills it’s natural for our photography to improve, and your Instagram account will reflect your personal journey. However, when starting an Instagram account, there’s a temptation to share every single picture we take, but try and be critical by only posting your best photos, which ensures your stream is a representation of your very best work.
Posting cohesive photos will also help create a unique brand, whether through pictures with similar colours, subject matter, or aesthetic editing style. Your account will naturally gain followers who connect with your brand aesthetic, particularly if you’re connected to similar accounts.
Helen Janneson Bense
We’ve showcased just a handful of inspiring photography accounts demonstrating a cohesive aesthetic, which you can visit and follow with these links:
By using relevant hashtags on posts, you can attract new audiences. To discover a hashtag to use, simply enter a search term in the search box and tap on ‘Tags’. If you’re engaged, you’ll start noticing hashtags trends, which are similar to FB and Twitter trends.
Instagram recommends using around 3-5 hashtags per photo, but in reality people use many more, in the hope of being found. Nobody knows precisely how Instagram’s ever-changing algorithms work, but sticking with hyper-relevant tags for each post will give your photo the best chance of being discovered.
Engaging with your audience is a good way to influence the popularity of your posts, but more importantly, it’s a great way to build rapport, discover like-minded photographers and enjoy being part of a photography community. Replying to messages, comments and visiting your followers feeds will all help build your brand and create a more engaging experience.
People are on Instagram for all sorts of reasons, but as a business it helps to post consistently high-quality images and engage with your audience to build your brand and community. Use your main camera to capture the best possible image quality and create a cohesive style for an instantly recognisable brand.
By Nick Dautlich on 16/01/2023
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