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Hasselblad 907X Anniversary Edition Kit Launch

If you think Hasselblad make desirable camera equipment, wait till you see what they have in store to celebrate 80 years of innovation, with the Hasselblad 907X Anniversary Edition Kit.

In this blog post we detail what comes with this limited edition kit, which is so limited worldwide if you blink it may well be gone.

Hasselblad 907X Anniversary Edition Kit Launch

A brief history of Hasselblad

Hasselblad’s image is iconic. From medium format waist level cameras to their high resolution XCD lenses, everything about this Swedish company oozes quality. Perhaps it’s something about based in Gothenburg for the last 80 years where the light has a certain quality, which somehow transposes into their design department? However they achieve it, it means their equipment has been and is used by some of the foremost photographers in the world. This includes the likes of Ansel Adams using V-series and 500C/M cameras to Mária Švarbová Hasselblad Master, whose iconic work is exhibited around the world.

Anniversay design with silver lens and edging

Camera innovations over 80 years

Hasselblad innovated on modular design and iconised waist-level shooting. In the 1950’s, Hasselblad created its first wide-angle camera series with the SWC. This camera used a rangefinder design, which allowed the rear element to be placed closer to the focal plane effectively reducing aberration and distortion. Decades later the SWC continues to be acclaimed for its outstanding design and image quality and it’s from this camera, the 907X was born.

Medium format mirrorless cameras

In 2016 Hasselblad introduced the X1D-50c, which changed the game in medium format digital photography, being the first mirrorless medium format camera on the market ever. Park Cameras stocked this camera and continue to offer our professional customers world leading Hasselblad medium format cameras today, from the X1D II series, this 907X from the V system and the HD series of ultra resolution cameras with digital backs.

The 907X is an interchangeable lens camera, where the original SWC had a fixed lens. The detachable CFV II 50C digital back can even blend seamlessly with a film camera body, launching film cameras into the digital age.

Close-up of the leather detailing on the digital back

Hasselblad 907X Anniversary Edition Kit In More Detail

The Anniversary Edition Kit includes a CFV II 50C digital back, a 907X camera body, control grip, optical viewfinder and XCD 3,5/30 lens. All components are special-edition designs with detailing custom to the anniversary kits. The engraved 30mm wide-angle lens was thoughtfully selected to echo the original Biogon 38mm wide-angle lens used in the SWC. The camera and grip are covered by black grain leatherette skin and highlighted with anodised edges. A commemorative plate reads ‘Since 1941,’ on one side of the camera, while ‘Hasselblad’ in handwritten lettering marks both the camera body and the optical viewfinder. The Anniversary Edition XCD 3,5/30 lens features a delicately etched focus ring in a Hasselblad logo print.

Camera design

The Hasselblad 907X camera body supports XCD lenses as well as with HC/HCD, V and XPAN lenses via adapters. The CFV II 50C digital black can also be paired with film camera bodies, creating the possibility to shoot both analog and digital.

Viewfinder design detail

The CFV II 50C digital back has a touch and tilt rear display for the enjoyable experience of waist-level shooting. Attach the back to any V System camera then tilt the screen to a suitable angle or use a waist-level viewfinder for easy image composition, focusing, and review. It creates a mix and match system blending old and new together.

As supplied the Anniversary Kit offers 50 megapixels of rich detail from the 50-megapixel CMOS medium format sensor. The sensor also captures 14 stops of dynamic range and utilises Hasselblad Natural Colour Solution technology, which is built-in. This renders true-to-life tones that match what the human eye sees with excellent colour depth recorded.

The camera and digital back are compact enough for handholding as they are at home when mounted on a tripod. Together they measure just 102 x 93 x 84 mm and weigh just 740 g between them. Adding the XCD 3,5/30 lens creates a system weighing around 1.2kg, perfect for most applications.

The lens has an equivalent focal width of 24mm (full frame format) and includes an aspherical element amongst the 11 elements in total. Only the exterior design changed for this anniversary model so we can expect the same rich detail and natural colours as the original prime lens. As with all XCD lenses you can shoot at speeds between 68 minutes to 1/2000 second. This is ideal for flash sync at all speeds, allowing complete freedom when mixing flash and daylight.

Special design anniversary box


The kit serves as both a nostalgic nod to the past and a tribute to the spirit of innovation going forwards. There are only 800 planned worldwide over the anniversary year and Park Cameras have secured a fraction of these for our Hasselblad photographers. If you would like a demonstration please contact us. We recommend reserving yours as soon as possible to avoid disappointment to become part of a legacy.

Lens design


By Nick Dautlich on 28/09/2021

Trade in your old equipment

Fast and easy trade in service ensures your old gear is collected efficiently and you are paid quickly! It's very simple to trade in your unwanted photography gear. Just head over to our dedicated Sell or Part Exchange page, fill out the details, and we'll get back to you with an offer for your old gear. Take the cash, or put it towards the cost of your new gear. It's up to you! Find out more