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Hasselblad has long been the benchmark of uncompromising quality, sophistication, style and image quality since being founded in 1941. Hasselblad cameras even accompanied NASA and the Apollo missions to the moon in 1969, rapidly becoming a household name with cameras used by some of the greatest photographers in the world.

Hasselblad’s introduction of the X1D mirrorless digital medium format camera system signalled a new era for the Swedish brand. The new system with accompanying lenses allow photographers to travel light with an entire medium format system virtually fitting into their pocket. XCD optics meet the demands of new high megapixel sensors with extremely compelling results, naturally following on from a rich heritage of high-end equipment. We are proud to support our professional customers with a full line-up of Hasselblad’s medium format equipment and accessories.

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Trade in your old equipment

Fast and easy trade in service ensures your old gear is collected efficiently and you are paid quickly! It's very simple to trade in your unwanted photography gear. Just head over to our dedicated Sell or Part Exchange page, fill out the details, and we'll get back to you with an offer for your old gear. Take the cash, or put it towards the cost of your new gear. It's up to you! Find out more