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Ever since the company was founded in 1941, Hasselblad have been the benchmark of uncompromising quality, sophistication, style and image quality. Hasselblad cameras even went to The Moon with NASA and the Apollo missions in 1969, and ever since have been a household name used by the greatest photographers in the world.

Hasselblad’s introduction of the X1D compact mirrorless digital medium format camera signals a new era for the company and opens up exciting new opportunities for photographers who can benefit from the offering of a 50MP medium format sensor in a compact body weighing only 725g.

Alongside the X1D are an exciting new range of Hasselblad XCD lenses that meet the demands of their high megapixel sensor. These lenses offer incredible quality across the focal range and sharpness across the image, even right to the edges.

The Hasselblad XCD autofocus lenses are the perfect partnership to the XCD mirrorless compact digital medium format cameras and offer a wide range of shutter speeds and full flash synchronisation up to 1/2000th of a second.

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Trade in your old equipment

Fast and easy trade in service ensures your old gear is collected efficiently and you are paid quickly! It's very simple to trade in your unwanted photography gear. Just head over to our dedicated Sell or Part Exchange page, fill out the details, and we'll get back to you with an offer for your old gear. Take the cash, or put it towards the cost of your new gear. It's up to you! Find out more