Individual Price: £2,148.00
Sony a7 III Full-Frame Mirrorless Digital Camera Body
Sony a7 III Full-Frame Mirrorless Digital Camera Body Summary
Sony continues to deliver industry-leading full-frame mirrorless cameras with the Sony a7 III. Boasting a brand new 24.2MP back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops of dynamic range at low sensitivities, the a7 III will give you the tools to produce an amazing range of images. Pair these with cutting edge software features such as 93% coverage lightning-fast autofocus and 5-axis image stabilisation to capture content in new and different ways with stunning results.
The long-awaited Sony a7 III brings many new developments to the range, improving image quality and usability. The incredible autofocus incorporating 693 points, in-body stabilisation and improved low-light range to ISO 240,800 means you can snap that perfect image at any time with the least effort. The much larger battery doubles the potential number of photos from the a7 II allowing you to keep going for longer and not have to carry as many spare batteries.
The Sony a7 III is an outstanding all-rounder for photo and video, combining excellent resolution, low-light capability and performance.
|Sony A7 III Review|
|Revisiting the Sony A7 III|
Sony a7 III Full-Frame Mirrorless Digital Camera Features in Detail
Spectacular Full-frame Image Quality
The newly developed 24.2MP back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the a7II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5-stop improvement in image quality. The camera also features a massive 15-stop dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature.
This new full-frame model can also output 14 bit RAW format even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 step shutter speed advantage.
Significant Advances in AF Speed and Performance
The innovative new a7 III full-frame mirrorless camera features a level of AF performance that has been largely improved over the a7II, including the addition of 4D FOCUS capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed a9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.
AF response and tracking has also been greatly improved in the new camera, with almost 2x the focusing speed in low-light condition and 2x the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.
The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the a7 III is being used with Sony's A-mount lenses with an optional LA-EA3 adaptor. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick' for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On' button and much more.
Speed to Capture Every Decisive Moment
The new a7 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fpsi with continuous, accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. This high speed mode is available with either a mechanical shutter or a completely silent shooting, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps in live view mode with minimal lag in the viewfinder or LCD screen.
For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn' (Function) and ‘Menu' buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.
Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker function to allow the a7 III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.
High Quality 4K Video
The new a7 III is an outstanding video camera as well, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.
An HLG (Hybrid Log-Gamma) picture profile is available on the a7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV's to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.
Upgraded Build, Design and Customisation
Sony's newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the a9 and then again in the a7R III. These include dual media slots, with support in one slot for UHS- type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended as well – with a CIPA measurement of up to 710 shots per charge, it offers the world's longest battery life of any Mirrorless camera, as the new camera utilises Sony's Z series battery NP-FZ100 that offers approximately 2.2 times the capacity of the W series battery NP-FW50 utilised in the a7II .
The new camera features “My Menu" functionality which allows up to 30 menu items to be registered for instant recall when needed. Users can also apply star ratings to their still images through the camera controls for easier image playback and review, and edit the first three characters of all still image files. Additionally, there is a total of 81 functions that are assignable to 11 custom buttons, and the camera is both dust and moisture resistant.
The a7 III features high-resolution, high-contrast, fast-start XGA OLED Tru-Finder™ with approximately 2.3 million dots for extremely accurate, true-to-life detail reproduction. “Standard" or “High" display quality settings are also available for both the viewfinder and monitor as well. It also is capable of seamlessly transferring files to a smartphone, tablet, computer or FTP server via Wi-Fi, while also offering a SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal for increased flexibility in power supply and faster image transfer speed during tethered shooting.
The a7 III model also comes with Sony's new software suite “Imaging Edge", which extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge" provides three PC applications called ‘Remote', ‘Viewer' and ‘Edit', available for free download, which support live-view PC remote shooting and RAW development. In the latest Version 1.1, several improvements have been implemented including about 10% faster data transfer speed for remote shooting from PC (PC tether shooting) and approximately 65% improvement in the response speed for RAW image editing.
Buy Sony a7 III Full-Frame Mirrorless Digital Camera Body - price £1,549.00
The 5mm full-frme exmor R CMOS mge sensor fetures 4.-megpxel resoluton, bck llumnton, nd gpless on-chp lens desgn for extrordnry senstvty nd dynmc rnge. Two tmes fster dt redout speed s cheved through copper wres nd front-end LS.
combnton of new-generton mge processng system nd new sensor cheves n up to .5-stop mprovement n mge qulty. wde SO senstvty rnge of up to SO 500 s stndrd, nd pprox. up to 5-stop dynmc rnge t low senstvty settngs s relsed. Upgrded Detl Reproducton nd re-specfc Nose Reducton jon to suppress nose nd mntn sense of hgh overll resoluton. Colour reproducton, especlly of skn nd nture scenes, hs lso been drmtclly mproved. The α7 lso supports 4-bt RW output even durng slent shootng/contnuous shootng.
n evolved mge processng system nd α9 cmer F lgorthms optmsed for the α7 mprove F speed, precson, nd trckng performnce. 69 phse-detecton F ponts nd 45 contrst-detecton F ponts provde hgh-densty wde-re coverge. F speed mproved by up to twce nd more precse F trckng performnce let you cpture nd mntn focus on quckly movng subject n unpredctble moton. The α7 lso utofocuses relbly down to eV- brghtness.
Phse-detecton F cn operte even when n -mount lens s mounted to the α7 v n L-e dptor. The 69-pont focl-plne phse-detecton F system provdes wde-re coverge, fst response, nd hgh-performnce trckng.
eye F newly supports F-C mode wth greter precson tht drmtclly enhnces portrt shootng, plus hgher F speed tht mkes t eser to shoot portrt of movng subject, even f the subject looks down nd wy from the cmer, or s bcklt wth fce n prtl drkness. The α7 supports eye F for -mount lenses mounted v n dptor.
The new F-ON button ctvtes utofocus wthout ny hlf-press-shutter-button focus sequence, so you cn concentrte better on exctly when to relese the shutter nd cpture the moment nstntly. mult-selector lets you shft the pont of focus quckly nd effcently. You cn select nd shft the pont of focus ntutvely, so you won't mss gret chnces to shoot movng subjects.
F trckng senstvty when shootng stlls s djustble n fve steps for subjects tht move outsde of the focus re. utofocus res nd ponts remn the sme or chnge when swtchng between horzontl nd vertcl orenttons, dependng on the shootng stuton. F re regstrton llows frequently used focus pont settngs to be memorsed nd ssgned to custom buttons for fst, convenent recll t touch whenever needed.
Wth new shutter chrge unt nd mge processng system refnements, the α7 cn shoot contnuously t up to 0 fps wth F/e trckng (up to 8 fps wth mnml dsply lg n lve-vew contnuous shootng mode) for esy, stble shootng of even ntensely ctve subjects. Up to pproxmtely 77 JPeG mges (stndrd) n full resoluton, 89 compressed RW mges, or 40 uncompressed RW mges cn be cptured n one contnuous burst. n electronc shutter llows slent, vbrton-free shootng of wldlfe nd other senstve stutons when even slght nose cn men mssng n del shot.
mges cptured n contnuous shootng mode cn be dsplyed s group, nd such groups cn be deleted or protected n one quck operton. Furthermore, wth hgher burst cpcty nd UHS- med comptblty, the cmer sgnfcntly stremlnes the operton of wrtng dt to memory crds. The Fn button nd menu button cn be operted to chnge settngs mmedtely fter contnuous shootng, whle dt wrtng s n progress.
Flcker from fluorescent nd other rtfcl lghtng s utomtclly detected nd shutter cton s tmed to mnmse the flcker's effect on stll mges. Ths suppresses exposure nd colour nomles t the top nd bottom of mges shot t hgh shutter speeds, s well s exposure nd colour nconsstency between contnuous shots, so you cn tke mges ndoors wth more confdence.
Hgh-resoluton full-frme 4K moves wth full-pxel redout wthout pxel bnnng tht condenses pproxmtely .4 tmes the mount of dt requred for 4K moves (QFHD: 840 x 60) results n mnml more nd jgges. dvnced mge processng mkes t possble to record full-frme 4K moves wth outstndng mge qulty n the md-to-hgh SO rnge, so you mke the most of the 4K move formt's unque potentl n every shot. Super 5mm cn lso be selected, nsted of full-frme mode, s needed.
Supportng wde rnge of HDR move producton needs, the α7 offers S-Log s well s S-Log gmm curves, for gret flexblty to fne-tune mges s desred through colour grdng operton n post-producton , nd new HLG (Hybrd Log-Gmm) pcture profle for nstnt HDR workflow. However, colour grdng s not requred to enjoy nstnt plybck of hgh-qulty, true-to-lfe mges  wth no blocked shdows or blown hghlghts on n HDR (HLG) comptble TV.
The α7 provdes wde rry of functons to fcltte workflows of professonl vdeogrphers, ncludng clen HDM output, tme code / user bts (TC/UB), rec. control, mrker dsply/settng, zebr functon, Slow nd Quck Moton, smultneous proxy move recordng, extrcton nd seprte storge of stll from move, nd Gmm Dsply ssst functon, mong others.
n effcent combnton of focl-plne phse-detecton F nd contrst-detecton F ccurtely locks onto even fst-movng subjects, then trcks them smoothly durng move recordng. F coverge for moves extends cross n re lmost s wde s the F coverge re for stll mges, so once the hgh-densty F system locks onto move subject, the cmer contnues to trck t stedly nd tencously. Three F drve speed settngs gve you freedom to use slow focus effects when shootng move scenes.
My Menu lets you regster nd rrnge up to 0 menu tems n order of frequency of use for nstnt recll, nd unused tems cn be ersed, s needed. custom menu cn be creted to sut prtculr shootng needs. The α7 hs prmry menus reorgnsed for eser serchng, wth group nmes nd pge numbers t the top of the dsplys.
Rtngs from to 5 strs cn be ppled to stll mges nd mntned s the mges re mported nto PlyMemores Home or the new mgng edge softwre sute from Sony runnng on PC. Ths functon nd protect functon to prevent ccdentl mge deleton cn ech be ssgned to custom button (C by defult for protect). Rtngs nd protecton cn be ppled v revew plybck dsply nd contnuous groups cn be revewed, protected, nd deleted whle you're on locton or trvelng.
Cmer setups cn be regstered (up to two n the cmer nd four on memory crd) for quck ccess v mode dl. Up to 8 functons cn be ssgned to custom keys, nd even sets of customsed functons cn be ssgned for stlls, moves, nd plybck. Recll Custom Settng Durng Hold functon s convenent for temporry recll of shootng settngs ssgned to custom buttons whle such button s held.
Provdng hgh resoluton nd contrst, plus the excellent grdton nd colour reproducton tht re dvntges of OLeD vewfnders, ths pproxmtely 59K-dot XG OLeD Tru-Fnder fthfully depcts mges wth cler corner-to-corner vsblty. Mgnfcton s 0.78x (pprox. 8.5 dgonl FOV). ZeSS T* cotng gretly reduces obtrusve lens reflecton on the oculr lens. Strtup s pproxmtely 40% fster thn wth the α7 when the cmer s swtched on. Furthermore, vew mode cn be set to "Hgh" to provde fner nd more nturl detls by tkng mxmum dvntge of the dt red from the 4. effectve megpxel sensor.
.0-type 9K-dot LCD screen offers touch screen operton nd brght, cler, fnely detled vews even outdoors. Use Touch Focus to focus nstntly on pont tht you touch on the screen nd Touch Pd to drg the focus frme wth fngertp on the LCD s you montor the shot through the vewfnder. Ths LCD tlts up by s much s 07, nd down by s much s 4 for flexble, convenent cmer holdng nd shot montorng.
Ths comprehensve system compenstes for fve types of cmer shke tht tend to blur mges: ptch/yw shke when shootng t longer focl lengths; X/Y shke n close-up (ncludng mcro) shootng; nd roll shke when recordng stlls t nght nd moves. t effectvely cheves 5.0-stop-fster shutter speed, so the α7 cn tke full dvntge of ts hgh-qulty mgng cpblty nd lve-vew mge performnce. Furthermore, t functons wth -mount lenses ttched v mount dptor, s well s e-mount lenses.
The cmer cn be pred wth PlyMemores Moble pp nstlled on comptble moble phone or tblet devce to cqure locton dt, record t on stll mges, nd correct cmer dte/tme nd locton settngs. PlyMemores Home pplcton cn be used on personl computer to orgnse mported stll mges on mp.
USB Type-C port supportng fst USB . Gen fclttes hgh-speed PC Remote trnsfer of lrge RW dt fles, so you cn quckly revew mges on PC nd contnue shootng wthout dely. lso, settng to trnsfer only JPeG fles to PC lets you check mges v PC even more quckly fter contnuous shootng becuse the cmer doesn't hve to send bg volumes of RW dt.
For extended perods of confdent shootng, the NP-FZ00 bttery hs pproxmtely . tmes the cpcty of NP-FW50 bttery tht llows shootng of up to pproxmtely 70 photos wth one full chrge nd n optonl VG-CeM Vertcl Grp cn hold two btteres. USB Type-C nd Mult/Mcro USB ports llow externl moble btteres to power the cmer for extended recordng. even more convenently, ccessores such s remote control unt cn be used v Mult/Mcro USB port whle power s suppled v USB Type-C port. BC-QZ optonl bttery chrger llows qucker chrgng thn chrgng v USB.
Ths cmer provdes two med slots for SD crd (UHS--comptble for fst dt wrtng) nd SD crd/Memory Stck, respectvely. Two crds n the slots cn be used to smultneously record or rely record dt; seprte RW dt from JPeG dt, or stlls from moves; nd copy dt from one crd to the other. The memory crd cover s lockble to prevent t from beng opened unntentonlly.
The α7 functons relbly n chllengng envronments. ts body s fortfed by lghtweght, hgh-rgdty mgnesum lloy top cover, front cover, nd nternl frme. The number of lens mount screws hs been ncresed to sx for enhnced durblty. Mjor buttons nd dls re seled. Selng s provded throughout the body to mnmse entry of dust nd mosture.
One-touch remote cn turn smrtphone or tblet nto vewfnder/remote control. One-touch shrng trnsfers photos/vdeos to your devce for SNS shrng. Just nstll PlyMemores Moble pp v W-F to your NFC-enbled ndrod devce, nd then touch the devce to the cmer to connect them. f you don't hve NFC, use QR code comptblty to pr the devces.
mgng edge softwre sute cn mxmse mge qulty, mprove producton effcency nd help you fnely djust RW-bsed mges. Use ts "Remote" to remotely control shootng whle montorng scenes v lve-vew PC screen; "edt" to develop RW dt nto hgh-qulty photos; nd "Vewer" to vew, rte nd select photos from lst of shots.
Individual Price: £2,148.00
Individual Price: £1,828.00
Individual Price: £2,048.00