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Park Cameras opens exciting, new Central London store

This week we're delighted to announce that our store in Central London is relocating 130 metres away to a brand-new store in Rathbone Place, Fitzrovia, London.

Fresh new store takes customers in-store experience to the next level

Since opening our London store in late 2013, thousands of customers have visited Park Cameras in London and have been able to try out a fantastic range of photo and video products and importantly speak to our team of creators to get friendly, expert advice.

Early in 2025, we were notified that the whole corner block of Rathbone Place and Oxford Street will be extensively redeveloped mid-way through 2025 to construct a 12-storey building (4 below ground and 8 above). Sadly, this meant that the store had to move.

Over the past decade, we have met the needs of photographers and videographers in London at all levels and built up a fantastic customer base and incredible team to serve them. Therefore, we wanted to keep this brilliant team and remain as close as possible to make it extremely accessible, particularly with the great connections on the Elizabeth line but also the Northern and Central lines.

So the new store is just 130 metres away from our previous location, still on Rathbone Place in London, so less than a 2-minute walk from our previous store. It has been a significant investment and Park Cameras have been supported by a wide range of brands to make the store possible with particular thanks given to Canon, Fujifilm, Nikon and Sony, the lead sponsors of the store. It’s extremely encouraging that the industry as a whole is keen to support the physical footprint of stores, something Park Cameras is particularly proud to deliver.

Relocating to a new store has provided us with a fantastic opportunity to improve the shopping experience that our customers can expect to receive when visiting. Upon stepping into our new store found at 34 Rathbone Place, you’ll experience a large, bright store with lots of imagery and a huge range of cameras, lenses, tripods, bags, gimbals and more available to see and get hands-on with.

Located all on one floor, navigating the store to find what you need is easier than ever with fresh displays showcasing some of the most popular photo and video products from brands including Canon, Fujifilm, Nikon and Sony.

A large demonstration table within the store offers plenty of space allowing customers to make more informed decisions prior to making their purchase as they can get hands-on with the latest kit available. Upon visiting, you will also be able to touch and try products from Panasonic, OM System, DJI, Sigma and Tamron to name just a few.

And whatever type of content you’re looking to capture, upon visiting the store you’ll also be able to try out the variety of tripods, monopods and heads from Manfrotto and other leading brands. Customers visiting the store are welcome to bring their kit with them to find the ideal solution for your needs. 

For those looking to get closer to nature, we have replicated the Bird Hide theme seen in their flagship Burgess Hill store, where you can get hands-on with optics from leading brands including Zeiss, Nikon, Hawke, Leica and Pentax, including Trail Cameras and Thermal Cameras.

Our team of friendly experts are on hand to provide guidance and advice and are always on hand to provide in-depth product information as well as giving valuable recommendations on the best products for visiting customers.

In addition to the wide variety of products to try out, we have retained our range of services including passport and visa photos, sensor cleans with same day or next day options, and instant photo prints available at a variety of sizes printing directly from your camera or phone.

You can find the new Park Cameras store at 34 Rathbone Place, London, W1T 1JN. Celebrate with Park Cameras in the first week of opening and benefit from some exclusive in store only deals on a wide range of products!

Commercial Director Frank Keenan spoke about the brand-new store explaining, “Relocating our Central London store had not come without its challenges but has given us the opportunity to further improve what we can offer to creatives within the industry and help them make informed decisions as to which products best suit their needs. Staying within Rathbone Place was important to us, and we look forward to welcoming both old and new customers to what we believe is the best camera shop in London. Throughout our 50+ year history, our ethos has always been to put the needs of our customers first, and we believe that with this store, it will help us do that for many years to come.”

Click here for opening times & directions to our London store!

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By Andy Steel on 19/06/2025

Andy Steel

Photography Events and Marketing Specialist

Andy Steel is the Competition Shutterbug and Events Organiser at Park Cameras, with nearly 25 years of experience in the photography industry. He organises events both in-store and on the road, collaborating with photographers and producing engaging content. Passionate about travel photography, Andy strives to enhance every customer’s experience, ensuring they leave inspired and satisfied. His career has spanned roles from the shop floor to the contact centre, giving him a deep understanding of the industry’s evolution. Learn more on his profile page.