Launching their GFX line of medium format cameras, Fujifilm announced the GFX50S, a 51.4 megapixel medium format mirrorless camera.
Building on the success of their X Series of cameras, starting with the X100 and most recently the X-T2, Fujifilm have built the GFX 50S into a compact and lightweight body by doing away with the traditional mirror in other medium format cameras. It's also built around an ergonomic design with a comfortable grip and plenty of dials and buttons, making it feel at home to existing X-Series users.
For portability and lightness, the 50S has an external removable electronic viewfinder, which can be removed to shoot to an external monitor or tethered to a computer. The bonus of having an electronic view finder has been exploited byan adapter which allows the EVF to be used at almost any angle on top of camera - a feature which would not have been possible on traditional medium format cameras.
The GFX 50S features a 51.4 megapixel CMOS sensor that's brand new and has been designed from the ground up by Fuji. The images, which can be configured to a variety of traditional aspect ratios including 4:3 (default), 1:1, 3:2, 4:5, 6:7 and 6:17, are processed through the X-Processor Pro, which is renowned for its colour and tone reproduction capabilities.
Alongside the GFX 50S, Fuji have announced 2 lenses that will be available at launch and a further 4 to be released at later dates.
The new lenses are G-Mount lenses specifically designed for the GFX series of medium format mirrorless cameras, and will offer edge-to-edge sharpness.
The two lenses at launch will be a 63mm f/2.8 (50mm equivalent on 35mm size) and a 32-64mm f/4 (25-51mm equivalent). The further lenses will be a 120mm f/4 (95mm equivalent), 110mm f/2 (87mm equivalent), 23mm f/4 (18mm equivalent), and 45mm f/2.8 (35mm equivalent).
The GFX 50S will officially launch in 'early 2017', according to Fuji. No official prices have been announced yet.
Fujifilm’s GFX format and the GFX 50S medium format camera present a new avenue for photography lovers. Whether you’re a studio photographer shooting anything from still life to fashion, or a fine art landscape photographer, theGFX 50S will deliver amazing images through some outstanding
Fuji certainly pulled out all of the stops with this camera launch, and showed that their intentions are long-term by also revealing six new 'G mount' lenses for the GFX 50S. As the sensor is a different size to a full-frame there is a crop factor to consider which alters the focal length. The Fujifilm GFX 50S Crop factor is 0.79x, owing to the larger size, there is a number smaller than 1 to multiply by (for example Fuji X Series cameras have a crop factor of 1.5x). The lenses announced, with their 35mm equivalent focal lengths, are:
At launch, two of the above lenses will be available - the 63mm standard prime lens, and the 32-64mm standard zoom lens - with the remaining lens following later on in 2017.
By Park Cameras on 19/09/2016
Events at Park Cameras
Throughout the year, Park Cameras hold and attend a range of events. For photographers currently stuck indoors, as opposed to our events that are traditionally held in store or on the road, we are currently working on a range of events that can be held in the comfort and safety of your own home. In these uncertain times, there’s never been a better time to get to grips with your camera, and hopefully we can help achieve this. Find out more