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Canon PowerShot SX740 HS - Black

Canon PowerShot SX740 HS - Black

Product Code: 1014459B


The Canon PowerShot SX740 HS is a compact travel zoom that offers an incredible 40x optical zoom and stunning 4K movie resolution in a light, compact body.

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We Love

  • 40x optical zoom
  • Fits in your pocket
  • Incredible autofous
  • Uses the latest Canon DIGIC 8 image processor
  • Convenient file transfers

Canon PowerShot SX740 HS Summary

Sporting a large 20.3 megapixel CMOS sensor, powered by Canon's DIGIC 8 image processor, and capable of shooting amazing 4K movies, this Canon also sports incredibly fast autofocus Sporting a  huge 40x optical zoom lens, the Canon PowerShot SX740 HS is still only 39.9mm wide - so perfect for popping in your pocket on your holidays.

  • Large 20.3 megapixel CMOS Sensor
  • Powerful DIGIC 8 image processor
  • Huge 40x optical zoom for distant subjects
  • Ultra-wide angle 24mm view for expansive scenes
  • Flip-up and tilt LCD screen—perfect for selfies or shooting from low-angle
  • Hybrid Auto creates a highlight movie using your day's snaps
  • Fast autofocus
  • Intelligent Optical Image Stabiliser
  • 5-axis Dynamic Image Stabiliser for shooting movies
  • Wi-Fi, Bluetooth & Dynamic NFC connection
  • GPS image recording
  • Manual Exposure Control
  • Manual Focus with MF Peaking aid
  • Charge on the go via USB

Canon PowerShot SX740 HS Features in detail


Type 1/2.3 type back-illuminated CMOS

Effective Pixels Approx. 20.3M [14]

Total Pixels Approx. 21.1M

Aspect Ratio/Colour

Colour Filter Type: Primary Colour



Focal Length 4.3 – 172.0 mm (35 mm equivalent: 24 – 960 mm)

Zoom: Optical 40x

ZoomPlus 80x

Digital approx. 4.0x (with Digital Tele-Converter Approx. 1.6x or 2.0x)

Combined approx. 160x"

Maximum f/number f/3.3 – f/6.9

Construction 13 elements in 11 groups (1 Hi-UD lens, 3 UD lenses, 2 double-sided aspherical lenses, 1 single-sided aspherical lens)

Image Stabilisation Yes (lens shift-type), Approx. 3.5-stop. Intelligent IS with Dual Sensing IS plus 5-axis Advanced Dynamic IS

Ultrasonic Motor (USM)  


Type TTL

AF System/ Points Face & Tracking (9 points), Tracking, Zone, 1-point, Center

AF Modes One Shot, Servo, Continuous

AF Assist Beam Yes

Manual Focus  Yes, plus MF Peaking

Closest Focusing Distance      1 cm (W) from front of lens in Macro


Metering modes         Evaluative, Centre-weighted average, Spot (Centre)

AE Lock            Yes

Exposure Compensation         "+/- 3 EV in 1/3 stop increments."

ISO sensitivity  100-3200 in 1 stop increments

Shutter Speed 15 - 1/3200 s

WHITE BALANCE: Auto, Daylight, Shade, Cloudy, Tungsten, Fluorescent, Custom.


Monitor           7.5 cm (3.0") LCD (TFT), approx. 922,000 dots

Coverage         Approx. 100%

Monitor / Coverage   

Brightness       Adjustable to one of five levels


Modes Auto, Manual Flash On / Off, Slow Synchro

X-Sync Speed   Yes. Fastest speed 1/2000 s

Red-Eye Reduction      Yes

Flash Exposure Compensation            +/- 2 EV in 1/3 stop increments.

Flash Exposure Lock    Yes

Manual Power Adjustment     3 levels with internal flash

Second Curtain Synchronisation        

Built-in Flash Range    50 cm – 5.0 m (W) / 2m - 2.5 m (T)

External Flash 

Camera Modes

Modes Smart Auto (29 scenes detected), Hybrid Auto, Program AE, Shutter priority AE, Aperture priority AE, Manual,, Sports, SCN

Modes in Movie         

Photo Effects 

Drive modes    Single, High-speed continuous, low-speed continuous

Continuous Shooting   Max: One Shot AF approx 10fps, Servo AF approx 7.4fps


Image Size       "4:3 - (L) 5184 x 3888, (M) 3648 x 2736, (S) 2432 x 1824

16:9 - (L) 5184 x 2912, (M) 3648 x 2048, (S) 2432 x 1368

3:2 - (L) 5184 x 3456, (M) 3648 x 2432, (S) 2432 x 1616

1:1 - (L) 3888 x 3888, (M) 2736 x 2736, (S) 1824 x 1824

Resize option available in playback"

Compression   Fine, Normal

Movies (4K) 3840 x 2160, 29.97/25 fps (Full HD) 1920 x 1080, 59.94/50/29.97/25 fps, (HD) 1280 x 720, 59.94/50 fps

Movie Length  "Up to 29 min 59 s [7]"        

Still Image Type JPEG compression, (Exif 2.3 [Exif Print] compliant) / Design rule for Camera File system 2.0, Digital Print Order Format [DPOF] Version 1.1 compliant

Movies MP4 [Video: MPEG-4 AVC / H.264, Audio: MPEG-4 AAC-LC (stereo)]


Sound Files

Printer compatibility

Canon Printers Canon SELPHY Compact Photo Printers and Canon Inkjet Printers supporting PictBridge

PictBridge       Yes (via USB or Wireless LAN)

GPS      GPS via Mobile (via Canon Camera Connect app with compatible smart devices)

Red-Eye Correction     Yes, during shooting and playback

My Camera / My Menu

My Category  

Sound Memo 

Intelligent Orientation Sensor           

Histogram       Yes, during playback

Playback zoom            Approx. 2x – 10x

Self Timer        Approx. 2, 10 s or Custom

Menu Languages        English, German, French, Dutch, Danish, Finnish, Italian, Greek, Norwegian, Portuguese, Russian, Swedish, Spanish, Ukrainian, Polish, Czech, Hungarian, Turkish, Simplified Chinese, Chinese (traditional), Japanese, Korean, Thai, Arabic, Romanian, Farsi, Hindi, Malay, Indonesian, Vietnamese, Hebrew

Computer compatibility           

Computer        Hi-Speed USB dedicated connector (Micro-B compatible)

Other   HDMI Micro (Type-D) Connector

Computer/Other         Wi-Fi (IEEE802.11b/g/n), (2.4 GHz only), Bluetooth low energy technology [11]        

Type    SD, SDHC, SDXC (UHS-1 Speed Class 3 compatible)    

PC & Macintosh          "Windows 10 / 8.1 / 8 / 7 SP1 [18]

Mac OS X 10.9 / 10.10 / 10.11

For Wi-Fi connection to a PC:

Windows 10 / 8.1 / 8 / 7 SP1

Mac OS X 10.9 / 10.10

For Image Transfer Utility:

Windows 10 / 8.1 / 8 / 7 SP1

Mac OS X 10.9 / 10.10 / 10.11         

Browsing & Printing   

Other   "Image Transfer Utility

Camera Connect app available on iOS and Android devices"

Batteries         Rechargeable Li-ion Battery NB-13L (battery and charger supplied)

Battery life      "Approx. 265 shots

Eco Mode: Approx. 370 shots

Playback Mode: Approx. 240 min

A/C Power Supply       Charging via USB available with Compact Power Adapter CA-DC30E [17] or other typical USB charging methods 

Soft Case / Waterproof Case  PU Leather softcase DCC-2400 Black

Remote Controller/ Switch    

Power Supply & Battery Chargers      "Compact Power Adapter CA-DC30E

Battery Charger CB-2LHE

Rechargeable Li-ion Battery NB-13L"

Other Interface cable IFC-600PCU   

Operating Environment          0 – 40 °C, 10 – 90% humidity

Dimensions (W x H x D)          110.1 x 63.8 x 39.9 mm

Weight Approx. 299 g (including battery and memory card)

Offers: Bundles
Offer Category: Digital Cameras
Offer Product Type: Compact Cameras
Model: Canon PowerShot SX740
AE Bracketing: N/A
Autofocus Modes: N/A
Articulated Screen: N/A
Aperture priority: Yes
Battery: N/A
Built-in flash: Yes
Battery Life (CIPA): 265
Camera CIPA image stabilization rating: N/A
Colour: N/A
Continuous drive (fps): 10.0
Custom white balance: Yes
Digital zoom: Yes
Effective pixels (megapixels): 21
Environmental Sealing: N/A
Exposure compensation: N/A
External flash: N/A
Flash range (metres): 5.00 m
Focal length (equiv.): 24 - 960 mm
Focal length multiplier: N/A
Flash modes: N/A
HDMI Port: N/A
Headphone port: N/A
Height (mm): 64
Length (mm): N/A
Width (mm): 110
Weight (g): N/A
Weight (inc. batteries) (g): 299
Image ratio w:h: N/A
Camera Image stabilization: N/A
ISO: Auto, 100 - 3200
JPEG quality levels: Superfine, fine
Live view: Yes
Camera Lens mount: N/A
Manual exposure mode: Yes
Maximum shutter speed (electronic): N/A
Maximum ISO: 3200
Maximum ISO (boosted): N/A
Max resolution: N/A
Maximum shutter speed (seconds): N/A
Maximum aperture: 3.30
Manual focus: Yes
Microphone: N/A
Microphone port: N/A
Camera Minimum focus distance (cm): 5
Minimum ISO: 100
Minimum ISO (boosted): N/A
Minimum macro focus distance (cm): 1
Minimum shutter speed (seconds): N/A
Metering modes: N/A
Number of focus points: N/A
Number of white balance presets: 5
Optical zoom multiplier: 40.0
Orientation sensor: Yes
Other resolutions: N/A
Processor: DIGIC 8
Remote control: N/A
Screen dots: 922000
Screen size: N/A
Screen type: N/A
Self-timer: Yes
Shutter priority: Yes
Speaker: N/A
Sensor photo detectors (megapixels): 20.00
Sensor size: N/A
Sensor type: N/A
Storage types: N/A
Subject / scene modes: N/A
Timelapse recording: Yes
Touchscreen: N/A
Camera Type: N/A
Uncompressed format: N/A
Camera USB: N/A
USB charging: N/A
Viewfinder coverage: N/A
Viewfinder magnification: N/A
Viewfinder resolution: N/A
Viewfinder type: N/A
Video formats: N/A
Video Mode Categories: N/A
Video Modes: N/A
WB Bracketing: N/A
Wireless: N/A
Notes: N/A

Our Verdict

If your looking for a holiday camera that offers great quality, convenience and versatility, that will fit in your pocket – then look no further!

The tilt-screen makes everyday shooting a breeze, plus super fast autofocusing means you won't miss a moment. A 40x optical zoom that starts at 24mm means that you'll have all the angles covered.

Writing your review

Added to basket

  • Like New – The equipment is in a condition as if you have just bought it from the manufacturer. The item is still considered to be ‘Like New’ even without the original packaging. The product has been fully tested and is in perfect working order.
  • Excellent – The equipment should be close to being ‘Like New’ but there may be some small cosmetic blemishes that lower its grade. The product has been fully tested and is in perfect excellent order.
    • Cameras – Should have no marks on the LCD screen
    • Lenses – Should have no marks on the elements or dust within the lens
  • Very Good – The equipment may have some slight cosmetic wear to the paintwork and cosmetic blemishes  with only light signs of use and the product has been fully tested and is in great working order.
    • Cameras – The LCD screen may have small signs of wear that does not affect its display
    • Lenses – The mount of the lens will start to show signs of wear
  • Good – The equipment is showing more obvious signs of cosmetic wear and blemishes, but the product has been fully tested and is in great working order.
    • Cameras – LCD screen may have scratches or wear that is starting to affect the display.
    • Lenses – May have slight dust inside that does not affect images. The mount shows signs of use.
  • Well Used – The equipment will show significant signs of wear. The paintwork will be coming away in large areas exposing the metal work, but the product has been fully tested and is in great working order.
    • Cameras – LCD screen is heavily worn either by de-lamination or has scratches to it. Rubber grips are starting to come away from the body.
    • Lenses – The lens has dust inside that may affect images. The rubber zoom/focus ring is coming away from the barrel of the lens.

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