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Insta360 GO Ultra Initial Review

The Insta360 GO is the brand’s ultra-compact, tiny action camera, which is designed to be easily wearable and record everyday action without fuss. We’ve seen the Insta360 GO 3, Insta360 GO 3S, and now we explore the latest model in our Insta360 GO Ultra initial review.

Based in China with 10 years of experience, Insta360 has risen to the forefront of the action cam market, thanks in part to its development of highly effective stabilisation and AI algorithms. These culminate in the August 2025 launch of the most advanced GO camera to date, which is the Insta360 GO in Ultra Midnight Black Standard Bundle and Insta360 GO Ultra Midnight Black Creator Bundle.

So if you’re considering picking up this model for your outdoor pursuits or as an everyday vlogging camera, join us for this initial review as we explore key features, what’s new, and compare headline specs in our Insta360 GO Ultra vs Insta360 GO 3S comparison table.

Insta360 GO Ultra Bundle Prices

Insta360 launched two Ultra bundles on 21st August 2025 in the UK. The base GO Ultra Midnight Black Standard Bundle costs £389.00 , while the GO Ultra Midnight Black Creator Bundle is priced at £429.00.

If you’re wondering which one is right for you, we explore what’s included in the Ultra camera bundles next.

Go Ultra Creator Bundle Box Contents pictured

What’s the difference between Insta360 GO Ultra Bundles?

The Insta360 GO Ultra action camera comes in two bundles at launch, each including the same base components, but with a different selection of accessories for capturing action in various ways. The table below compares what’s included in each bundle.

The Mini 2-in-1 Tripod 2.0 included in the Creator Bundle is a great vlogging accessory, and it works as a compact tripod plus as a handheld grip, which makes it far easier to stabilise shots and set up fixed-angle footage when filming solo.

With that covered, let’s take a closer look at the key features and capabilities of the Insta360 GO Ultra.

Go Ultra Standard Bundle Box Contents Pictured

Key updated features for content creation

The Insta360 GO Ultra brings an upgrade to image quality compared to previous GO models. A new slightly larger 1/1.28-inch sensor comes with a new 5nm AI chip, which enables smoother 4K video recording at up to 60 frames per second. The larger sensor captures more detail, improved dynamic range, and delivers clearer results across a wider range of lighting conditions, such as during sunrise or sunset.

Low-light performance sees another leap thanks to the introduction of PureVideo mode. This setting uses AI-powered noise reduction to improve detail and clarity by up to 200%, making it easier to capture useable footage during the evening or indoors.

For stills, the GO Ultra action camera is now able to capture very high-resolution 50MP images, with support for PureShot low-light mode, Active HDR, and in-camera creative filters.

Unlike previous GO models, storage is no longer a limitation thanks to the inclusion of a replaceable SD card slot. This gives users the freedom to buy whichever cards they want rather than rely on built-in 64GB or 128GB storage, so they can shoot more, for longer. Battery life is also extended, with up to 180 minutes of runtime when using the included Action Pod, which also has a 2.5-inch flip touchscreen for easier framing and playback.

Footage is kept steady with the latest version of Insta360’s trusted FlowState stabilisation, which now has three modes depending on the type of movement being captured. For POV recording, the camera offers a wider 156° field of view, while a MegaView option removes edge distortion for more natural-looking images.

There’s also a built-in magnetic mounting system, which makes it easy to attach the GO Ultra to your clothing or any compatible action cam accessories, which enables completely hands-free recording from different angles. But what type of stuff can you record with the Go Ultra? Let’s find out next.

What is the GO Ultra Action Camera Good for?

The Insta360 GO Ultra is for everyday content creation, whether out exploring, spending time with family and friends, or capturing something funny in the moment. It’s small enough to wear without barely noticing, easy to use with one hand, and footage looks great straight out of camera, so you don’t need any editing knowhow.

This makes it ideal for a broad range of people, including families who want to film their kids growing up, vloggers and creators who share content on social media, and anyone looking to capture life without carrying a bigger camera around.

Here are a few things you can record with the GO Ultra:

• POV content while cycling, hiking or skating
• Family days out, holidays or kids parties
• Vlogs and updates for TikTok or Reels
• Behind-the-scenes clips for school or uni projects
• Travel scenes from your own perspective
• Creative sports or activities
• Pet cam footage using magnetic mounts
• Clips for social media

GO Ultra is made to be there with you whatever you’re up to, and once you’re used to it, you don’t even notice you’re wearing it. Next we take a look at the new model vs the outgoing one.

Insta360 GO Ultra vs GO 3S Specs Comparison

The table below highlights key differences between the Insta360 GO Ultra vs GO 3S. From image quality and frame rates to battery life and storage options, here’s how the two versions compare at a glance, so you can decide whether to upgrade.

Is it easy to use?

Insta360 GO Ultra is so small that you can wear it without thinking. It can be clipped onto your clothes using the magnetic pendant, held with a tripod, or stuck to something with one of the included mounts. It’s easy to start recording too, simply press once and it begins, so you’re less likely to miss a great moment.

There are plenty of different modes that take care of commonplace content, like Portrait Mode which includes AI technology for more accurate results, various different Photo Modes and of course the new PureVideo Mode already mentioned. Audio is handled by upgraded internal mics, so sound is fab straight out of the box. Although you can’t add an external mic, you can add a GO camera wind muff to control wind noise.

The included Action Pod makes it easier to control if you want to be more hands-on. A 2.5-inch flip screen is sharp, and useful for checking your framing or watching clips back. Menus are simple and don’t get in the way, and you don’t need to dig through loads of settings just to start filming.

The Insta360 GO Ultra field of view is so wide at 156° that it captures most of the scene in front, so you don’t have to worry much about missing elements off to the sides. It also has great battery life, and charges quickly so you can keep on recording without stopping for too long.

Anyone who’s used to GO 3 or 3S, will notice that this version feels familiar but with more polish, with extra battery life and better stability, especially in low light.

Should you upgrade?

If you already own the GO 3 or 3S, this isn’t just a minor update. You get double the frame rate at 4K 60p, better low-light performance, higher resolution photos, and the ability to swap out SD cards so you’re not stuck with limited onboard storage.

That said, if you only film short clips in good light and don’t need the new features, the GO 3S is still a great camera. For everyone else, especially if you’re new to Insta360, the GO Ultra makes more sense, as it is faster, with higher resolution, more flexible, and works a little bit better for everyday use.

Click the links below to explore more and order your action camera and begin creating your own easy POV content. Choose between the Insta360 GO Ultra Midnight Black Standard Bundle and the Insta360 GO Ultra Midnight Black Creator Bundle, and don’t forget to browse for compatible action cam accessories to take your content up a notch.

If you’re thinking about upgrading, you can trade in your unwanted gear with a fast, fair quote and put the value towards the latest camera from insta360.

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By Nick Dautlich on 21/08/2025

Nick Dautlich

Senior Content Writer and Product Reviewer

Nick Dautlich is the Senior Content Writer and Product Reviewer at Park Cameras, with over 15 years of photography experience. A Sony Imaging Professional and expert reviewer, Nick has worked with major brands such as Canon, Sony and Nikon. His work is also featured on Vanguard World UK’s website, Capture Landscapes, and Shutter Evolve. Nick’s photography includes National Trust projects and magazine covers and he is passionate about landscapes and storytelling. Nick also enjoys hiking and teaching his children about nature. Learn more on his profile page.